You’ve been posting consistently.
You’ve been showing up.
You’ve been following all the tips about “value posts” and “engaging hooks.”
And yet… digital product sales still feel like a game of chance.
Stripe stays quiet. Your DMs aren’t filling with buyers.
Sound familiar?
Here’s the truth most digital marketers don’t want to hear: not all followers are buyers. And if you’re writing as if they are, you’re setting yourself up for frustration.
The 3 Types of Followers (and Why Most Don’t Pay Your Bills)
- The Watchers
They love your content. They double tap, react, maybe even share.
But when it comes to pulling out a credit card? Silence. Watchers give you engagement, not income. - The Triers
These are the freebie hunters. They’ll download every guide, grab your lead magnet, say “thank you!” … and then disappear.
They might buy someday — but you can’t build a business on “someday.” - The Buyers
This is the group that matters. They’re actively looking for help. They’re scrolling at 2am whispering, “Please, someone understand me.”
They don’t need convincing to want a solution — they just need you to sound like the solution they’ve been searching for.
Why Most Digital Marketers Struggle to Sell Digital Products
Here’s the big sister truth: most creators spend all their energy attracting Watchers and Triers.
That’s why they can post daily, go viral, and still end up broke.
Viral content isn’t viral income.
Likes don’t equal digital product sales.
Effort isn’t the problem, resonance is. If your words don’t make a Buyer feel seen, understood, and spoken to, they’ll scroll right past you and buy from someone else.
So, How Do You Speak Buyer Language?
You stop chasing trends and start learning how to:
- Write content that mirrors the buyer’s thoughts.
- Use messaging that sparks recognition (“she’s talking about me”).
- Build emotional demand, not just awareness.
Because when your words hit right, the sale doesn’t feel forced. It feels inevitable.
Your Next Step
If you’re tired of growing a following without growing sales, it’s time to focus on messaging that actually converts.
Click Here and I’ll send you the framework I use to write faceless content that attracts buyers, not just followers.
