When I first started selling digital products, I was convinced I was “doing everything right.”
I liked 10 posts before and after I published.
I stuffed captions with keywords.
I forced myself to DM for “engagement.”
And I religiously checked off every growth-hack box I could find.
But here’s the ugly truth:
Even with all of that, my digital product sales were painfully inconsistent.
Some weeks I’d get a few sales. Other weeks? Nothing.
It felt random. Like I was gambling with my own business.
And the worst part? I was working overtime on my marketing but getting paid like it was a side hustle.
Sound familiar?
The Real Problem Wasn’t My Effort
I kept telling myself I just needed to work harder. Post more. Try the next trending tactic.
But deep down, I knew the effort wasn’t the issue.
It wasn’t my niche.
It wasn’t my price point.
It wasn’t even my visibility.
It was my message.
Buyers don’t care if you’ve posted 5 times this week.
They don’t care if you’re using the trending sound.
They don’t even care how many hashtags you bury in your caption.
They care about one thing:
“Does this person actually get me?”
And if your words don’t answer that question with a resounding yes… your sales will always feel random.
The Shift That Changed Everything
My turning point didn’t come from another algorithm hack.
It came when I stopped writing for the platform and started writing for people.
Instead of stuffing posts with SEO fluff, I wrote words that made buyers stop and think:
“Finally. Someone said what I’ve been thinking all along.”
That’s when people started noticing.
Not just liking. Not just following.
Buying.
The more I focused on making my message feel personal, clear, and emotionally sharp, the more consistent my sales became.
Why Your Message Is the Missing Link
Most digital product sellers think they need:
- A bigger audience
- A lower-priced offer
- More content
- Better visibility
But those things don’t matter if your message is invisible.
The truth?
Marketing without message clarity is just noise.
And noise doesn’t sell, clarity does.
So What Do You Do Next?
If your digital marketing feels like a full-time job but your sales still look part-time, it’s not a sign you’re failing.
It’s a sign you need to shift how you’re speaking to the people your product is meant for.
That one change was everything for me.
And it might just be the difference between random sales… and repeatable ones for you too.
Want to see the exact framework I used to flip my digital product sales from “random” to “repeatable”?
Click here, and I’ll send it to you the blueprint which helped me make my first $1k on Instagram.
