You know the drill.
You spend days engaging with a lead. They seem interested. They even ask questions.
You send the “perfect” Instagram DM… and then?
Seen ✅.
Silence. Ghosted. 👻
It stings. Not just because you lost the sale but because you don’t know why.
Here’s the thing: it’s not your offer.
It’s not that your product isn’t good enough.
It’s that your words make buyers feel like a target instead of a person.
And the second they feel that? The conversation dies.
The 3 DMs That Get You Ghosted
1. “Hey, how…”
This is the beige wall of Instagram DMs. No name. No context. No spark.
It screams “I copy-pasted this” louder than a Canva template with 12 fonts.
Why it fails: Buyers feel unseen. Their brain files it as spam.
2. “How’s your journey going?”
This is the elevator music of Instagram. Everyone asks it. No one answers it.
It smells like a pitch is coming… and buyers shut down before you even get there.
Why it fails: It signals “I don’t care, I just want to sell.” Their guard goes way up.
3. “When did you start your journey?”
This one feels like a job interview no one signed up for.
And worse, the answer is usually right there on their profile.
Why it fails: It makes you look lazy. Buyers feel scanned, not seen.
The Big Sister Truth
DMs don’t fail because you pitched.
They fail because you made the buyer feel like a transaction.
If it feels like a pitch → it’s a pass.
If it feels like “finally, someone gets me” → that’s when conversions happen.
How to Flip Your DMs into Buyer-Ready Conversations
- Stop pitching. Buyers don’t want to be “closed.” They want to feel understood.
- Ask sharper questions. Ones that make them think, “Wow, no one’s ever asked me that.”
- Lead with safety. When your words make people feel safe, supported, and seen, the sale feels inevitable.
The Bottom Line
If you’re getting ghosted in the DMs, it’s not because you’re bad at selling.
It’s because you were taught how to send scripts, not how to write words that resonate.
When your DMs stop sounding like everyone else’s, that’s when Stripe notifications start rolling in.
Click Here and I’ll send you the exact framework I use to turn faceless DMs into buyer-ready sales, no scripts, no cringe, just quiet, consistent conversions.
